Case study · Commercial cleaning

Impact Cleaning Services

A national commercial cleaning brand, organised around what each visitor needs.

Website design and WordPress (Elementor) development for one of Canada’s longest-running commercial cleaning companies, serving Ontario, Alberta and British Columbia.

Web Design
UI/UX
WordPress Development
CRO

Start a Project Visit the live site

Impact Cleaning Services homepage hero on a 1440px desktop screen.

Impact Cleaning Services homepage on a mobile phone.

Desktop performance: 93; Desktop performance
SEO score: 100; SEO score
Accessibility: 93; Accessibility
Platform: WordPress; Platform

The project

Overview & challenge.

Overview

Impact has provided commercial and janitorial cleaning since 1954, for offices, industrial sites and property portfolios across Canada. The website speaks to property and facility managers who need a dependable long-term partner.

The challenge

Commercial cleaning buyers arrive with very different needs — a dirty building, a facility upgrade, extra workplace support, or a specialist service — and a long history can easily turn into a wall of text. The site needed to sort visitors quickly and make getting a quote effortless.

Strategy

How I approached it.

01
Lead with a clear promise — “Your Partner For A Cleaner Workplace” — backed by the Impact Cleaning Guarantee.
02
Add four intent-based entry points (“I need a cleaner property”, “Move my facility forward”, “We need workplace support”, “Searching for a specialist”) so visitors self-select.
03
Keep “Get a Quote” and the phone number in the header on every page.
04
Put proof early: client testimonials and trusted-by logos right after the hero.
05
Give urgent buyers their own path: emergency cleaning, on-site in 2 hours, 24/7.

UX / Structure

The page, section by section.

1Hero and guarantee
2intent paths
3testimonials
4data-driven approach
5core services (commercial, office, janitorial, power washing, carpet, window, industrial)
6emergency response
770-year story
8free on-site quote form
9FAQ
10locations across Ontario, Alberta and British Columbia.

Design & build

How it looks and works.

Visual design

A confident navy and red palette from the brand, real team photography instead of stock, and clean white sections that make a content-rich page easy to scan.

Development · WordPress · Elementor

Built in WordPress with Elementor, with location pages for each province and region to support local search.

Desktop & mobile

The website on every screen.

Full-length Impact Cleaning Services homepage on desktop. — Homepage, desktop — scroll to see the full page.

Results

Measured results.

Mobile

Performance

Accessibility

100

Best Practices

100

SEO

Largest Contentful Paint: 6.6 s · Poor
Total Blocking Time: 110 ms · Good
Cumulative Layout Shift: 0 · Good

Desktop

Performance

Accessibility

100

Best Practices

100

SEO

Largest Contentful Paint: 1.4 s · Good
Total Blocking Time: 0 ms · Good
Cumulative Layout Shift: 0 · Good

Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.

[ADD CLIENT RESULT] Leads, enquiries or bookings since launch

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Live website