Case study · Business process outsourcing

New Media Services

A clearer, lighter website for a human + AI outsourcing company.

Website design and WordPress (Elementor) development for an outsourcing company offering multilingual support, content moderation, human-in-the-loop AI and virtual assistant services.

Web Design
UI/UX
WordPress Development

Start a Project Visit the live site

New Media Services homepage hero on a 1440px desktop screen.

New Media Services homepage on a mobile phone.

Desktop performance: 76; Desktop performance
SEO score: 100; SEO score
Accessibility: 100; Accessibility
Platform: WordPress; Platform

The project

Overview & challenge.

Overview

New Media Services provides outsourced business services that combine human teams with AI: multilingual customer support, content moderation, human-in-the-loop (HITL) validation and virtual assistants. The website needed to explain a broad offer to business buyers quickly.

The challenge

Outsourcing is a crowded, trust-driven category, and “human + AI” is an abstract idea. The site had to make that idea concrete in the first screen and stand apart from generic BPO websites.

Strategy

How I approached it.

01
Lead with one plain-language positioning line: Human and AI business process outsourcing.
02
Use a light, open layout so the brand red can carry the calls to action.
03
Show real people early to make an abstract service tangible.
04
Give every section one clear next step: Book a Meeting.
05
Explain each service with concrete details — availability, pricing models, shared or dedicated agents.

UX / Structure

The page, section by section.

1Positioning hero
2services overview
3service deep-dives (multilingual support, HITL, content moderation, virtual assistants)
4the NMS advantage
5case studies
6client testimonials
7latest insights
8final call to action.

Design & build

How it looks and works.

Visual design

A white base with a warm red-to-coral gradient, a large headline that separates the promise from the detail, and team photography in place of stock illustration.

Development · WordPress · Elementor

Built in WordPress with Elementor so the team can add case studies, service pages and blog posts without a developer.

Before / After

See what changed.

Earlier New Media Services homepage: dark background, small headline “Business Process Outsourcing Services” and a building photo. — Before

Current New Media Services homepage: light background, large headline “Human and AI Business Process outsourcing solutions”, red Book a Meeting button and team photos. — After

What changed?

01
Clearer message
A generic “BPO services” headline became a specific promise: human + AI outsourcing.
02
Stronger hierarchy
One large headline, one supporting paragraph, one action — read in that order.
03
Lighter, more open layout
The dark full-bleed hero gave way to whitespace that lets the brand red do the work.
04
More obvious CTA
“Contact us” in a corner became a prominent “Book a Meeting” button in the hero.
05
Proof up front
Product UI and team imagery show what the service actually looks like.

Desktop & mobile

The website on every screen.

Full-length New Media Services homepage on desktop. — Homepage, desktop — scroll to see the full page.

Results

Measured results.

Mobile

Performance

100

Accessibility

Best Practices

100

SEO

Largest Contentful Paint: 4.9 s · Poor
Total Blocking Time: 112 ms · Good
Cumulative Layout Shift: 0.184 · Needs work

Desktop

Performance

100

Accessibility

Best Practices

100

SEO

Largest Contentful Paint: 2.2 s · Good
Total Blocking Time: 0 ms · Good
Cumulative Layout Shift: 0.042 · Good

Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.

[ADD CLIENT RESULT] Leads, enquiries or bookings since launch

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