76 perf100 SEOBusiness process outsourcing
New Media Services
A clearer, lighter website for a human + AI outsourcing company.
WordPress · Elementor
Case study · Commercial cleaning
Clean Space
Commercial cleaning across Florida, with the quote form right in the hero.
Website design and WordPress (Elementor) development for a commercial cleaning company serving Miami, Fort Lauderdale, West Palm Beach, Tampa and Orlando.
- Web Design
- WordPress Development
- CRO
- Landing Pages
- Desktop performance
- 98
- Desktop performance
- SEO score
- 100
- SEO score
- Accessibility
- 85
- Accessibility
- Platform
- WordPress
- Platform
The project
Overview & challenge.
Overview
Clean Space provides janitorial and commercial cleaning for offices, hotels, retail and events across South and Central Florida. The site's job is simple: turn business owners and facility managers into quote requests.
The challenge
Cleaning companies compete on trust and responsiveness. A visitor comparing vendors needs to see, within seconds, that this one is reliable, covers their city, and is easy to contact.
Strategy
How I approached it.
- 01
Place a short “Request a Commercial Cleaning Quote” form directly in the hero.
- 02
Support the headline with three reasons to act: 24/7 services, satisfaction guarantee, no long-term contracts.
- 03
Show a real Google review beside the main call to action.
- 04
Keep the phone number visible in the header and repeat “Get a Quote” after every major section.
- 05
Answer objections before they come up with a dedicated FAQ.
UX / Structure
The page, section by section.
- 1Hero with form
- 2who we clean for
- 3how custom cleaning programs work
- 4Clean Space in action (photo gallery)
- 5trust points (insured, trained, flexible, guaranteed)
- 6services
- 7service area
- 8reviews
- 9FAQ
- 10final call to action.
Design & build
How it looks and works.
Visual design
A dark charcoal and bright yellow palette that stands out in a category full of blue and green, with on-the-job photography of real crews.
Development · WordPress · Elementor
Built in WordPress with Elementor, with separate pages for services, industries and locations, plus a careers section for hiring.
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
81
Performance
Performance: 81 out of 100 (Needs work)
85
Accessibility
Accessibility: 85 out of 100 (Needs work)
96
Best Practices
Best Practices: 96 out of 100 (Good)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 4.6 s · Poor
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0 · Good
Desktop
98
Performance
Performance: 98 out of 100 (Good)
85
Accessibility
Accessibility: 85 out of 100 (Needs work)
96
Best Practices
Best Practices: 96 out of 100 (Good)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 1.1 s · Good
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
Upwork5.0 on every client review· 6 Upwork jobs
View my Upwork profile ↗ (opens in a new tab)Keep exploring
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Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com