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Case study · Auto repair & recycling
G&L Auto
A fast, honest auto repair website — 99 desktop performance and perfect SEO.
Website design and development for G&L Auto, a family auto repair, towing, recycling and used parts business serving Navan, Orleans and Ottawa East since 1973.
- Web Design
- UI/UX
- Web Development
- CRO
- SEO
- Desktop performance
- 99
- Desktop performance
- SEO score
- 100
- SEO score
- Accessibility
- 100
- Accessibility
- Platform
- Astro
- Platform
The project
Overview & challenge.
Overview
G&L Auto has repaired vehicles on Navan Road since 1973, and also offers collision repair, towing, vehicle appraisals, auto recycling and used parts. Customers are local drivers who want a trustworthy shop and a clear price.
The challenge
Auto repair is a low-trust purchase: people worry about surprise bills and being upsold. The site also had to cover a wide range of services — from oil changes to scrap cars — without becoming confusing.
Strategy
How I approached it.
- 01
Put a “Request Service” form directly in the hero, next to the phone number.
- 02
Lead with local proof: 60+ five-star Google reviews and “serving Navan, Orleans & Ottawa East since 1973”.
- 03
Address the biggest fear head-on with a “Know the rate before you book” section.
- 04
Split services into two clear groups: repairs, and collision, towing, recycling and parts.
- 05
Explain the visit step by step and answer common questions in a detailed FAQ.
UX / Structure
The page, section by section.
- 1Hero with service request form
- 2Google reviews
- 3transparent rates
- 4repair services
- 5collision, towing, recycling and parts
- 650+ years story
- 7new vs recycled parts
- 8FAQ
- 9what happens when you bring your vehicle in.
Design & build
How it looks and works.
Visual design
Deep navy and a warm yellow call to action, real shop photography and large, readable type — confident and local rather than corporate.
Development · Astro
Built with Astro as a static, lightweight site — which is why it scores 99 for desktop performance and 100 for accessibility, best practices and SEO.
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
69
Performance
Performance: 69 out of 100 (Needs work)
100
Accessibility
Accessibility: 100 out of 100 (Good)
100
Best Practices
Best Practices: 100 out of 100 (Good)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 5.6 s · Poor
- Total Blocking Time
- 110 ms · Good
- Cumulative Layout Shift
- 0 · Good
Desktop
99
Performance
Performance: 99 out of 100 (Good)
100
Accessibility
Accessibility: 100 out of 100 (Good)
100
Best Practices
Best Practices: 100 out of 100 (Good)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 0.8 s · Good
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
Upwork5.0 on every client review· 6 Upwork jobs
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More case studies.
Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com