82 perf83 SEOBusiness operations / AI automation
DHCB
“Crack the P&L. Automate the rest.” — a sharp, dark site for an operations partner.
React (Vite + Chakra UI)
Case study · Investment / Media
Dutch Dragons
A Dutch investor network and podcast — one site for founders and investors.
Website design and WordPress (Elementor) development for Dutch Dragons, a Dutch investor network and podcast where entrepreneurs pitch and listeners can invest alongside the Dragons.
- Web Design
- UI/UX
- WordPress Development
- Landing Pages
- Desktop performance
- 61
- Desktop performance
- SEO score
- 92
- SEO score
- Accessibility
- 85
- Accessibility
- Platform
- WordPress
- Platform
The project
Overview & challenge.
Overview
Dutch Dragons combines a podcast with a network of investors. Three experienced entrepreneurs interview leading Dutch founders, and listeners can co-invest in selected companies. The site is in Dutch and serves two very different audiences.
The challenge
Entrepreneurs want to pitch; investors want to see opportunities and proof. The homepage had to serve both without diluting either message — and keep the current investment opportunity front and centre.
Strategy
How I approached it.
- 01
Make the live opportunity the hero: “Wij investeren €1 miljoen in Future Fulfilment! En jij kunt mee-investeren.”
- 02
Use two clear, persistent actions in the header: “Investeer mee” (invest) and “Pitch je bedrijf” (pitch your company).
- 03
Explain the model in a short “Hoe het werkt” (how it works) section.
- 04
Use a previous success story (Aquablu) and listener reviews as proof.
- 05
Bring the podcast in as the trust-building top of the funnel.
UX / Structure
The page, section by section.
- 1Current investment hero with partner logos
- 2podcast introduction
- 3how it works
- 4origin story and track record
- 5podcast episodes
- 6listener reviews
- 7investor sign-up.
Design & build
How it looks and works.
Visual design
An editorial serif headline, soft purple-to-orange gradients from the brand, and portrait photography of the Dragons and featured founders.
Development · WordPress · Elementor
Built in WordPress with Elementor, with forms for investors and entrepreneurs and a blog for opportunities and episodes.
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
60
Performance
Performance: 60 out of 100 (Needs work)
86
Accessibility
Accessibility: 86 out of 100 (Needs work)
79
Best Practices
Best Practices: 79 out of 100 (Needs work)
85
SEO
SEO: 85 out of 100 (Needs work)
- Largest Contentful Paint
- 35.9 s · Poor
- Total Blocking Time
- 20 ms · Good
- Cumulative Layout Shift
- 0.05 · Good
Desktop
61
Performance
Performance: 61 out of 100 (Needs work)
85
Accessibility
Accessibility: 85 out of 100 (Needs work)
78
Best Practices
Best Practices: 78 out of 100 (Needs work)
92
SEO
SEO: 92 out of 100 (Good)
- Largest Contentful Paint
- 8.5 s · Poor
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0.015 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
Upwork5.0 on every client review· 6 Upwork jobs
View my Upwork profile ↗ (opens in a new tab)Keep exploring
More case studies.
Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com