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Case study · Business operations / AI automation
DHCB
“Crack the P&L. Automate the rest.” — a sharp, dark site for an operations partner.
Website design for DHCB, a company that embeds operational intelligence into businesses to free up skilled teams and automate manual work, with a partner programme and portal.
- Web Design
- UI/UX
- Desktop performance
- 82
- Desktop performance
- SEO score
- 83
- SEO score
- Accessibility
- 90
- Accessibility
- Platform
- React (Vite + Chakra UI)
- Platform
The project
Overview & challenge.
Overview
DHCB works with businesses to find where money and time leak out of the P&L, then automates the work that doesn't need people. It also runs a partner programme with its own portal.
The challenge
Operations and automation services can sound vague. The site needed one memorable idea, a premium feel that matches the audience of founders and operators, and a clear route for both clients and partners.
Strategy
How I approached it.
- 01
Say it in six words: “Crack the P&L. Automate the rest.”
- 02
Back the headline with concrete claims from the business: reduce costs by up to 70%, automate as much as 80% of manual work.
- 03
Separate the two audiences: “Let's Talk” for clients, “Become a Partner” for partners.
- 04
Use partner testimonials and an FAQ to answer the obvious questions.
UX / Structure
The page, section by section.
- 1Hero
- 2who gets the most out of DHCB
- 3partner testimonials
- 4FAQ
- 5contact. Separate Stories, Team and Partner pages.
Design & build
How it looks and works.
Visual design
A near-black canvas with a single electric-green accent, thin line graphics and generous spacing — restrained and premium.
Development · React (Vite + Chakra UI)
Built as a fast single-page React application with a component library.
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
69
Performance
Performance: 69 out of 100 (Needs work)
90
Accessibility
Accessibility: 90 out of 100 (Good)
71
Best Practices
Best Practices: 71 out of 100 (Needs work)
83
SEO
SEO: 83 out of 100 (Needs work)
- Largest Contentful Paint
- 5.2 s · Poor
- Total Blocking Time
- 109 ms · Good
- Cumulative Layout Shift
- 0.056 · Good
Desktop
82
Performance
Performance: 82 out of 100 (Needs work)
90
Accessibility
Accessibility: 90 out of 100 (Good)
70
Best Practices
Best Practices: 70 out of 100 (Needs work)
83
SEO
SEO: 83 out of 100 (Needs work)
- Largest Contentful Paint
- 1.8 s · Good
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0.001 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
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More case studies.
Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com