89 perf100 SEOTowing & roadside assistance
Canadian Towing Ottawa
Clear prices, reviews and a call button — towing made simple.
WordPress
Case study · Transport & logistics
D&M Tilt ’n Load
An Ottawa transport website built around one action: call now.
Website design and WordPress (Elementor) development for an Ottawa–Gatineau transport company specialising in heavy equipment, construction materials and oversized loads.
- Web Design
- WordPress Development
- CRO
- Desktop performance
- 80
- Desktop performance
- SEO score
- 100
- SEO score
- Accessibility
- 87
- Accessibility
- Platform
- WordPress
- Platform
The project
Overview & challenge.
Overview
D&M Tilt ’n Load has moved heavy equipment, construction materials and oversized loads across Ottawa–Gatineau since 2001. Many of its customers are contractors who need a truck quickly.
The challenge
In transport and towing, the website's job is to get the phone ringing. Every extra scroll or unclear button is a lost job to a competitor — especially on a phone at a job site.
Strategy
How I approached it.
- 01
Put the phone number in the top bar, the header button and the hero.
- 02
Show Google reviews right next to the main call to action.
- 03
Summarise Services, Get a Quote and Contact in a three-column strip below the hero.
- 04
List the reasons to choose D&M plainly: local since 2001, construction specialists, 24/7 emergency response, licensed and insured.
- 05
Build a page for each transport service and a section for each service area to support local search.
UX / Structure
The page, section by section.
- 1Top bar
- 2header with call button
- 3hero with reviews and CTA
- 4quick links
- 5about
- 6services
- 7why choose us
- 8service areas (Downtown Ottawa, Kanata, Nepean, Orleans, Gloucester, Hull, Aylmer)
- 9emergency call to action.
Design & build
How it looks and works.
Visual design
Bold headings, real fleet photography and a strong red reserved for action areas, so the eye always lands on the phone number.
Development · WordPress · Elementor
Built in WordPress with Elementor, with separate service pages (heavy equipment, construction materials, oversized loads, forklift, skid steer, excavator, crane and boom transport) and tap-to-call on mobile.
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
68
Performance
Performance: 68 out of 100 (Needs work)
87
Accessibility
Accessibility: 87 out of 100 (Needs work)
75
Best Practices
Best Practices: 75 out of 100 (Needs work)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 9.3 s · Poor
- Total Blocking Time
- 86 ms · Good
- Cumulative Layout Shift
- 0.002 · Good
Desktop
80
Performance
Performance: 80 out of 100 (Needs work)
87
Accessibility
Accessibility: 87 out of 100 (Needs work)
74
Best Practices
Best Practices: 74 out of 100 (Needs work)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 2.5 s · Good
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0.06 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
Upwork5.0 on every client review· 6 Upwork jobs
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See D&M Tilt ’n Load live.
Keep exploring
More case studies.
Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com