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Case study · Towing & roadside assistance
Canadian Towing Ottawa
Clear prices, reviews and a call button — towing made simple.
Website design and WordPress development for an Ottawa towing company offering 24/7 towing, roadside assistance and recovery.
- Web Design
- WordPress Development
- CRO
- Desktop performance
- 89
- Desktop performance
- SEO score
- 100
- SEO score
- Accessibility
- 86
- Accessibility
- Platform
- WordPress
- Platform
The project
Overview & challenge.
Overview
Canadian Towing Ottawa provides 24/7 towing, roadside assistance, recovery and specialty towing across Ottawa. Visitors are usually stressed, on a phone, and comparing a few companies quickly.
The challenge
People who need a tow want three answers immediately: can you come now, how much will it cost, and can I trust you? The site had to answer all three before the first scroll.
Strategy
How I approached it.
- 01
Show prices up front: towing from $120, unlocking and boosts from $80.
- 02
Make the call button the most prominent element on every screen, with a sticky call bar on mobile.
- 03
Lead with customer reviews and Google rating to build trust instantly.
- 04
Promise what matters: 24/7 service, reliable equipment, clear communication.
UX / Structure
The page, section by section.
- 1Hero with rating and call button
- 2immediate assistance
- 3services
- 4customer reviews
- 524/7 and pricing highlights
- 6service areas
- 7reviews across the web
- 8contact.
Design & build
How it looks and works.
Visual design
Red, white and black from the brand, real truck photography and big, legible type that works outdoors on a phone.
Development · WordPress
Built in WordPress, with a dedicated page for each service (roadside assistance, battery boosts, out-of-gas, RV, off-road recovery, salvage and heavy towing).
Desktop & mobile
The website on every screen.
Results
Measured results.
Mobile
76
Performance
Performance: 76 out of 100 (Needs work)
83
Accessibility
Accessibility: 83 out of 100 (Needs work)
100
Best Practices
Best Practices: 100 out of 100 (Good)
92
SEO
SEO: 92 out of 100 (Good)
- Largest Contentful Paint
- 4.5 s · Poor
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0 · Good
Desktop
89
Performance
Performance: 89 out of 100 (Needs work)
86
Accessibility
Accessibility: 86 out of 100 (Needs work)
100
Best Practices
Best Practices: 100 out of 100 (Good)
100
SEO
SEO: 100 out of 100 (Good)
- Largest Contentful Paint
- 1.4 s · Good
- Total Blocking Time
- 0 ms · Good
- Cumulative Layout Shift
- 0 · Good
Measured with Lighthouse 12.8.2 — the engine behind Google PageSpeed Insights — on the live homepage on October 8, 2026. Lab results; live sites keep changing after launch.
[ADD CLIENT RESULT] Leads, enquiries or bookings since launch
Upwork5.0 on every client review· 6 Upwork jobs
View my Upwork profile ↗ (opens in a new tab)Live website
See Canadian Towing Ottawa live.
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Let’s build a website that makes a strong impression and moves your business forward.
Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.
- Personalised quote before any work starts
- Revisions included in the agreed scope
- Support available after launch
or email marjondoping@gmail.com