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Case study · Custom millwork & furniture

REF Ottawa Millwork

Craftsmanship first — with a quote form right in the hero.

Website design and WordPress (Elementor) development for a custom millwork and furniture design company in Ottawa.

  • Web Design
  • WordPress Development
  • CRO
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REF Ottawa Millwork homepage with a workshop photo, three selling points and a project enquiry form in the hero.
Project type
Live website
Project type
Platform
WordPress
Platform
Industry
Custom millwork & furniture
Industry
Services delivered
3
Services delivered

The project

Overview & challenge.

Overview

REF builds custom millwork and furniture in Ottawa. The website needed to show the craftsmanship and make it easy for homeowners to start a project.

The challenge

High-ticket custom work relies on trust and imagery, but the people ready to buy shouldn't have to hunt for a contact form.

Strategy

How I approached it.

  1. 01

    Place a short project enquiry form directly in the hero, next to the promise.

  2. 02

    Support the headline with three clear benefits: tailored solutions, craftsmanship, home value.

  3. 03

    Let workshop photography do the selling in the background.

UX / Structure

The page, section by section.

  1. 1Header with phone CTA
  2. 2hero with benefits and enquiry form
  3. 3about
  4. 4how it works
  5. 5services
  6. 6contact.

Design & build

How it looks and works.

Visual design

Dark, warm photography with crisp white type and a restrained palette that lets the wood and craftsmanship stand out.

Development · WordPress · Elementor

Built with WordPress and Elementor for easy content and gallery updates.

Results

Measured results.

[ADD RESULT] e.g. enquiries, leads or conversion change

[ADD RESULT] e.g. page speed or Core Web Vitals

[ADD CLIENT RESULT] e.g. client feedback or business outcome

Upwork5.0 on every client review· 6 Upwork jobs

View my Upwork profile ↗ (opens in a new tab)

Live website

See REF Ottawa Millwork live.

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Keep exploring

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Let’s build a website that makes a strong impression and moves your business forward.

Tell me what you’re working on, what isn’t working, or what you’d like to build. I’ll reply with honest advice and a personalised quote.

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  • Personalised quote before any work starts
  • Revisions included in the agreed scope
  • Support available after launch

or email marjondoping@gmail.com